Meet Deal Clinic.
Separate Fact from Fiction.
Garbage In. Gaps Out.

Deal Clinic replaces informal deal updates, subjective forecast reviews, and vague or low-value CRM notes. It replaces noise-based methods with a structured, evidence-driven way to capture, diagnose, and plan sales opportunities—often removing the need for call recordings to understand true deal health.

Deal Clinic evaluates opportunities against a clear standard, creating immediate visibility into information gaps, commercial risk, fit, and value potential. It surfaces weak or incomplete discovery early, showing not whether a deal is good or bad, but where critical information is missing.

At its simplest, the salesperson dictates a short summary of a conversation—based on notes or memory—in one to three minutes. This creates a Deal Diagnostic Readout (DDR) that immediately shows the current state of the opportunity, including gaps and risk. Each update refreshes the DDR as evidence builds.

Setup is lightweight. Deal Clinic requires defining an evidence standard using a Discovery Expert Model (DEM). The DEM codifies core discovery tracks and can be built from four to six tracks—or even a single representative question per track—and refined over time.

The first metric to improve is the second-meeting rate. What was often a 10–20% second-meeting rate moves toward 70–80%, signalling stronger discovery, better qualification, and real early-stage momentum.

ROI is demonstrated through three outcomes: more high-quality opportunities created, higher conversion rates, and—over time—improved pricing discipline that results in stronger deal margins.